The trend of people wearing the hat as a photo fad was covered in The Hollywood Reporter, and the Sun Times, while the photoshop editing was written about in E! Online and Bloomberg News. On Reddit, user iamclaytonbigsby posted an image of Trump wearing the hat to /r/photoshopbattles, where it received 28 points. In addition, Funny or Die published a collection on July 24th, 2015, of other slogans photoshopped onto the hat, which inspired similar photoshops to become popular on Tumblr. Users on Instagram and Twitter began photographing themselves in the hat, often tagging the photo with the hashtag #MakeAmericaGreatAgain, which had over 7,600 posts as of August 10th, 2015 on Instagram. The Washington Post reported on July 28th that the official hat had sold out from the retail location authorized to sell it many bootleg versions became available online. Soon after photographs of Trump wearing the hat appeared in the mainstream media, users both began photoshopping new text onto the front of the hat, as well as ordering the hat in droves and using it in photographs, either ironically or not.
